the editorial
Stories.
thoughts on aesthetic science, the modern beauty drawer, and why we built nella.
EDITORIAL
Why your notes app is failing your beauty routine.
your botox units are in a note from 2022. your retinol schedule is in your head. why the modern beauty drawer needs a dedicated system.
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BUSINESS
Why we built nella on a subscription model.
we don't sell your face to skincare brands. we don't do affiliate links. we charge £4.99 a month so we work for you.
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SCIENCE
The myth of the ten-step routine.
why your skin barrier is angry, your wallet is empty, and what happens when you let nella strip your routine back to the essentials.
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The thread.
Read the stories from the lab. And join the waitlist.
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