There are two ways to build an app that tracks what women put on and in their bodies. The first is to make it free and sell the data to beauty brands. The second is to charge a fair price and keep the data private.
We chose the second.
The beauty industry runs on a simple cycle: create insecurity, sell the solution, repeat. Free apps are the perfect delivery mechanism. They collect your data what you buy, what you search, how often you look in the mirror and they sell that data to brands who use it to target you with more products.
The moment nella takes money from a brand, we have an incentive to recommend their product. The moment we run ads, we have an incentive to keep you scrolling instead of keeping you informed. The moment we sell your treatment history, we have violated the medical-grade privacy standard we built the entire system on.
nella Core is free. It always will be. You get treatment logging, basic reminders, routine tracking, and your glow score. For most women, that is enough to feel in control.
nella Pro costs £4.99 a month. It unlocks the intelligence layer: advanced conflict detection, full aftercare automation, spending analytics by clinic and treatment type, the monthly wrap card, and the full glow score breakdown.
What £4.99 buys you.
Full ingredient conflict engine with automatic pause scheduling
Day-by-day aftercare narratives for every priority treatment
Spending analytics broken down by clinic, treatment, and quarter
The monthly wrap card with score, statement, and shareable design
The full glow score breakdown with pillar-level visibility
Absolute independence. No ads. No data sales. No brand interference.
The decision to charge is the decision to stay honest. It is the decision that allows us to build a system that genuinely works for you, because you and only you are the customer.
We do not work for brands. We work for the woman holding the phone.